Functional & Business Track
Generative AI for Business Functions
Supercharge decision-making, productivity and operational excellence with a structured, business-first approach to generative AI. Learn how to identify high-impact use cases, craft effective prompts and roll out responsible AI practices across your teams.
Course overview
- This one-day training helps business and functional professionals leverage generative AI to drive performance, improve decision-making and boost productivity—without getting lost in technical complexity.
- Discover how to use GenAI tools in your daily work through practical demonstrations and guided exercises.
- Identify high-impact use cases and deploy AI responsibly with the right governance and alignment.
Learning objectives
By the end of the day, participants will be able to:
- Understand what generative AI is and how it creates business value.
- Identify relevant use cases for their role and business context.
- Use generative AI tools efficiently for professional tasks.
- Structure clear, effective instructions to obtain reliable outputs.
- Assess risks related to data protection, ethics and governance.
- Build an actionable generative AI roadmap aligned with business goals.
Who should attend?
This training is aimed at:
- Chief Transformation, Digital/Innovation, Information and Technology Officers.
- Strategy, portfolio and PMO leaders responsible for AI roadmaps.
- Business unit heads, CXOs and executive sponsors driving AI adoption.
- Functional leaders in HR, Finance, Marketing, Operations and Customer Experience.
- Transformation squads and product owners in charge of AI initiatives.
Prerequisites
No technical background or prior AI experience is required.
Course content
Module 1 – Generative AI & business impact
- Generative AI vs. traditional way of working.
- How GenAI boosts performance, productivity and decision support.
- Concrete enterprise examples.
Module 2 – High-impact business use cases & lessons learned
- Management, marketing, HR, project management, support and operations scenarios.
- Evaluating relevance, value and feasibility.
- GenAI lessons learned: successes, barriers and deployment conditions.
Workshop: identify role-specific use cases.
Module 3 – Using generative AI in daily work
- Structuring clear business requests.
- Interacting effectively with GenAI tools.
- Improving and validating outputs.
Module 4 – Prompting for business results
- Principles of an effective business-oriented prompt.
- Reusable prompting framework.
- Functional prompt examples.
- Translating business needs into instructions.
Workshop: craft reusable prompts.
Module 5 – Governance, ethics & compliance
- Data protection and confidentiality.
- Intellectual property, bias and responsible use.
- Best practices for enterprise deployment.
Module 6 – Building a GenAI action plan
- Selecting priority use cases.
- Defining internal guidelines and KPIs.
- Measuring value and planning 30 / 60 / 90-day actions.
Deliverable: personalised generative AI roadmap.
Key benefits
- Immediate business applicability.
- Designed specifically for non-technical profiles.
- Strong focus on performance and decision-making.
- Clear governance and compliance framework.
- Ready-to-use methods and prompts.
Teaching methods
You benefit from:
- Interactive instructor-led sessions.
- Business-oriented demonstrations.
- Practical workshops and guided exercises.
- Real-world business cases.
- Reusable templates and frameworks.
Assessment & certification
Continuous assessment through practical exercises, end-of-training knowledge validation and a certificate of completion delivered to participants.
Standards & references
Compliance with standards:
Compliance with ISO standards in terms of quality and safety of IA systems.
Compliance with GDPR and ethical issues around AI.